You started your own direct sales business! Way to go! Your first steps are likely going to be telling your friends and family, and hopefully, they’ll support your new venture! But what else? I mean, you only have so many friends and family. How are you going to find new customers? How can you reach hundreds or thousands of people at once? Facebook groups!
I’m going to impart some hard-learned wisdom here for you. And the odds are, you’re going to do all the things I did anyway before you understand that I was just trying to save you some time. (I know because this was totally me.)
If you think that joining 265 of your local facebook groups for buy/sell/trade or mom groups and spamming the feed with your DS business is going to skyrocket you to the top. Think again. You’re not the first person to try this approach. Heck, you’re not even the first this week. Let me tell you why this won’t work.
- Most Facebook groups have rules against advertising. And for good reason. If you’re in the Tula moms who breastfeed group, you are there to talk to other tula moms who breastfeed. You’re not there to talk about makeup, jewelry, Tupperware or any other company. This would be like seeing two people you think look pretty awesome having a conversation at a party, and you walking right in between them and shouting “HEY!! Have you heard about Smelly’s Bellies? It Cures EVERYTHING!” Not cool. Actually, pretty rude.
- People have become accustomed to tuning these posts out. They might even be blocking you because you’re annoying. We live in the Netflix era! No one wants excessive commercials. They want to be educated and entertained on-demand. If you want to get your products in front of them, you’ll need to be more savvy than that.
- You think it’s different because you’re in a group specifically for direct sales promotion. Hahahahaha. Sorry, I’m not laughing at you, I’m actually laughing because at one point I was in about 10 local DS promotion groups. For about a year. That whole year of posting on my specific days, and worrying that I might not be the first rep from my company to post got me maybe 3 sales total. And none of them have been long-term customers despite my best efforts. This is literally a room of salespeople, trying to sell each other things. It’s like a high school movie food fight, with lipstick and totes being thrown instead of mashed potatoes.
- Don’t mistake posting in facebook groups for actual work. If it’s not getting leads, or making you money, it is not an income producing activity. I highly suggest that you examine what you’ve posted, and the responses. Are you making money from these posts? Is anyone even listening? I looked at my community buy/sell group for some examples. In the last 3 days there have been about 10 DS posts, and only one had any responses or likes. ONE POST. It might feel like a lot of work, posting in all these groups at the appropriate times. But if there is no return on your investment, it is not an income producing activity. I don’t want you to think your business isn’t going to work for you just because people in groups have been spammed to death by a million reps before you.
So all this being said, there are some ways you can work Facebook groups to your advantage.
- Join groups that interest you, and if possible, are local. Like crocheting? Planners? Doctor Who (then you need to be my new best friend because you are my people). Join groups, make friends, build relationships. Then when someone asks you what you do, you can honestly answer them without being “that girl”.
- Be an expert in your field. Know your product and your friends (see above) will seek your council. If you’re really good at 1 & 2, they’ll probably recommend you to people too! Don’t be a know it all though. Be willing to learn as well 😉
- Build relationships. Be genuine. You are an awesome person, but no one can see that when you are a walking commercial 24/7.
- If you’re excited about something you’ve done/are wearing/have organized etc. and it is RELEVANT to the group you’re in, post about it. Have a fun pic of your nails or new bag. If someone asks, you can totally answer them. Do NOT bombard people’s inboxes though unless they ask for more info. You don’t barge into someone’s house just because they complimented your hair in the mall.
Like these tips? I put them to use in my own group. You can read how to take your VIP group from drab to fab here.