I hear a lot of new consultants say that they don’t know anything about makeup. They’re convinced they’ll fail with their business because they are not some famous youtube makeup artist. Let me tell you, ALMOST NO ONE IS. And that’s ok. The majority of your customers are going to have less knowledge about makeup than you do. As long as you are trainable, coachable, and willing to keep learning, you will do great. This post will help you focus your efforts and build your Mary Kay glamour kit efficiently.
Let’s start at the bottom, or foundation (hahaha, I slay me sometimes). We have a lot of shades and 5 different formulas. It can be dizzying. Start with CC Cream. Get all of the shades for your demo kit. CC Cream is the most forgiving for colour, and all I demo at initial appointments. Once you have all the CC Creams and have a better feel for recommending them, you can move into liquid foundations. I recommend getting the luminous formula for demo purposes. Luminous is best for dry skin but can be demoed on combo/oily skin easily enough, whereas the matte foundation will look like DEATH on dry skin. Start with 1-2 shades in each undertone. If you don’t have a lot of melanin-blessed customers, get samples of the bronze shades to start (or vice versa if the majority of your customers are melanin-blessed). Don’t worry about the cream to powder shades yet. If you get a good foundation match with liquid, you can use this chart to obtain a comparative match in all the other formulas.
Concealers are a personal choice. I think you should absolutely get the Undereye Corrector as soon as possible, and then build your concealer collection from there. As with foundations, you can build your kit slowly, adding one or two items to each order. Make sure to track any demos you order for tax purposes!
For colour cosmetics, I always tell my consultants to start building their Mary Kay glamour kit with the products for a 5-minute face. It is what I teach at every single initial appointment. This includes:
- CC Cream
- Undereye Corrector
- Cream Eye Shadow in Beach Blonde and Iced Cocoa
- Cheek Colour or Bronzer (Shy Blush & Sunny Spice)
- Mascara (whichever formula you prefer, my favourite is Lash Love)
- Lip Gloss in Fancy Nancy and Cafe Au Lait
These are the absolute basics, and what I recommend to every new consultant starting. Our Starter Kit comes with the 2 most popular shades of CC Cream, so you have a head start there 😉
When you’re ready to expand your Mary Kay Glamour kit with Mineral Eye Shadows, cheek colours and lipsticks, I highly recommend starting with Mary Kay Colour Cards. These are amazing looks, curated by Mary Kay Makeup Artists to coordinate with your customer’s eye colour! Colour Cards are included in the Starter Kit, for easy demo’s and samples. I always keep a few cards in my kit in case of an emergency. This kind of emergency usually includes me forgetting my demo makeup at home. Don’t judge me.
Pick one of the colour cards, and order the 3 shadows, blush and lipstick featured. Conveniently enough, the colour cards include application instructions. Practice on yourself, practice with your customers. When you feel you have mastered the looks, move on to the next colour card. You can find a Cosmetic Display Tray in Section 2 of your order form. It’s like $3.50. Get one to put your colour card looks in. Here’s an example of mine (I made vinyl labels for mine with my Silhouette).
You can absolutely build your Mary Kay Glamour kit further from here if you wish. But having the 5-minute face & Colour Card looks will work with 80% of your customer base. As I mentioned earlier, I always do the 5-minute face at initial appointments and re-book for more customised cosmetic looks. This helps to keep the appointment times consistent and gives you the opportunity to provide excellent and individualised customer service.