Social Media, almost everyone is on it in some way or another. Your grandma might be on it, your friends likely are. But how do you reflect your direct sales business positively and attractively on social media? Here’s some do’s & don’ts I’ve learned on my own journey.
Do list your business as a place of employment on your facebook profile. And better yet, link it to your business page as opposed to your company’s main facebook page. Hey, if people are looking at your profile, they probably want to see what you do. Send them to your page so they can learn more!
Here’s how: Go to edit your profile. Scroll down to “Places of work” type in your facebook business page. It will probably autocomplete for you. Enter your position, making sure to follow your company’s guidelines for social media postings. Done!
Don’t post about polarizing subjects on social media. For example, politics. It would be terrible if you alienated half of your potential clientele by posting your support, or opposition to a particular candidate right? I’m not saying not to have those opinions, just think before you post. Would you be ok if your boss read that post? The president of your company? Your mother? The internet is not a safe place, and regardless of what you think, you don’t own your facebook page. You happily rent space there in exchange for data, algorithms and ad revenue that is generated by you spending time on there. You are more than welcome to post pretty much whatever you feel like, but if you are trying to attract potential customers, you should not post whatever you feel like about polarizing subjects. Some subjects you should give good, hard thought about posting are politics, religion (mostly shaming other religions), Drugs/alcohol (you don’t have to be a teetotaller, but a smiling pic of you holding a giant bong might look bad to a lot of people. Especially potential customers, employers, or law enforcement depending where you are). These are just a few. Don’t mistake them for trending topics though. By all means, post your take on the unicorn frappe. Trending topics might invoke polarizing opinions, but rarely has violence been incited over sugary treats.
Do post authentic, fun content about your life, kids, pets, random thoughts. It shows what a wonderful and unique individual you are. And you never know when your love of Doctor Who will lead you to a new friend, or your next team member.
Don’t post non-stop complaints about your life, your ex, your job on social media. Who would want to join you on your journey when you are that unhappy? Who is going to believe you about how great your company is to buy from or join if you’re complaining about being broke all the time? I’m not saying to lie or be inauthentic, just sensor your grumpy inner voice where you are broadcasting to potential customers.
Do post original content to your business page on a regular basis. Fun memes, customer specials, tips and tricks. Make your own graphics, use your own voice.
Don’t constantly share graphics that others have made. Also, don’t copy their posts word for word! Facebook jail is real y’all! And one of the fastest ways to get thrown in the social media hoosegow is to overshare other people’s content. If someone reports one copy of the picture, everyone gets in trouble. Plus, you stand out more if you are not posting the same company stock images as every other consultant. You know who notices? CUSTOMERS!
Do post videos to your business page!! Facebook has told us that they give priority to videos in feeds. Ever wonder why you see so many damned Tasty videos when you’re on a diet? Be brave, film a tutorial or a box opening of new product. You can do it!
Don’t be afraid to post about how your business has positively impacted your life. More time with your kids? Money for vacation? Let people know! Don’t get super pushy and spammy about it. But people are happy to hear that you set a goal and crushed it and get to reap the rewards.
Do tailor your content to different channels. Yes, you can push a photo from Instagram to Twitter and Facebook, but if you have the same friends on all 3 sites, it can be a turn-off. Plus, pushing to twitter from Instagram posts a link, not the full picture, and your accompanying comment might get cut off. Taking the time to tailor your content will draw different followers in on each platform.
Don’t participate in like ladders, Instagram pods or giveaway loops thinking it will yield you amazing followers and tons of interaction. It might get you a few immediate likes, but because those people weren’t really interested in your page or your products, they won’t interact with your posts and could actually lower your instances of being seen by your actual customers.
Finally, don’t forget that it is against Facebook’s terms of service to sell on your personal profile. Just because other people you know might be doing it, doesn’t mean its right. I’ve done it personally in the past, but when we know better, we do better. You don’t want to end up in facebook jail or banned from use because of a sales post.
Need more strategy for social media? Check out this post about Facebook Groups, and this one about making your VIP group as awesome as you are! Need more tips and tricks for direct sales? I have a whooooooole board of them!