We’ve all had weeks or months where we’ve figuratively pooped the bed. We had a busy life month, or the family was sick, whatever. The result is you’re 7 days to the end of the month and your order pile is woefully small. Enter the $24 to 24 in 24 hours challenge! This is a fantastic tool to motivate you and get you back in contact with people.
The goal is to sell $24 (or more 😉 ) worth of product to 24 people in 24 hours. If completed successfully, this should get you $576 retail in sales. The thing I like about this challenge is that you can do it anytime, or even multiple days in a row. I’ve made this challenge featuring all full price items, and all prices listed are Canadian (sorry to my american friends <3).
Now, before you get excited and hit the phones, there’s a couple of points I’ve learned doing this challenge along the way. I think they will make you more successful and reduce the likelihood of you being considered spammy or gross by your friends and customers. “Challenges” have been used for ages by direct sales companies on the premise that your friends and customers will be invested in helping you. And they probably do truly want to help you but, if you pull out a “challenge” weekly or monthly, eventually they are going to say “what’s in it for me?”. And can you blame them?
If you are repeatedly asking customers to “help you with a challenge”, and you are never giving them anything in return, they will feel less valued as a customer and a friend. They will also be annoyed and start ignoring your messages. That being said, here are some tips for success with the $24 to 24 in 24 hours challenge:
- Start with contacting past customers. Pull their profiles out and look at what they ordered. Are they due for a new moisturizer? By contacting them you are actually now providing excellent customer service. “Hi Jennifer, I just noticed it’s been 6 months since you ordered your Miracle set. I know we talked about 2 weeks after you started it, are you still loving it?” and LISTEN. Is she loving it still? Then she might need a refill. Does she have concerns that might be addressed with some teaching or another product? Have a chat. Be invested in what she says.
- If you’re approaching a past customer or potential new customer with the script provided, offer them something of value. Seriously don’t just roll up on people, ask them for help and money then jet. It’s not cool and you sound like an infomercial guy.
- You can offer them a small discount if you choose, just remember that it comes out of your profit, so choose wisely. One of my most popular sale points is Buy one, get one half off or buy three, get one fore free. This works out to a 25% discount.
- You can offer them a gift with purchase. I like to offer past Preferred Customer gifts if I have them on hand. “As a thank you for helping me with this challenge, your order will include a thank you gift, hand-picked my be, just for you!”
- You can do a draw for a gift certificate or to win their purchase. “All orders from this drawing will be entered to win…”
- When reaching out to new customers, this is my secret to success. THINK ABOUT THEM. When I first started, I was challenged to sell 10 lipglosses in a day. I thought about which of my friends loved lip products and contacted them. I used the script, but tailored it to say “so I know how much you love lipgloss. We have this amazing gloss that is not sticky, has gorgeous color and is actually anti-aging. These are the colors we carry, but I think you’d really like XXX and XXX.” By focusing on people I knew would enjoy the product, and personally recommending colors I knew they liked and wore, my friends felt less “sold to” and more like I chose to share a sweet deal with them because I knew they’d like it. Kind of like when you tell your friend that her favorite t-shirts are on sale at Old Navy.
- Use the scripts as a starting point. Don’t read them off like a robot. And if you’re texting, personalize them to the recipient. Be original, and be you <3
Now that you’re armed with my personal set of success tools, you can download the complete $24 to 24 in 24 hours challenge here with scripts!
The last thing I’ll say is this: Don’t overuse challenges. People will get sick of it mighty fast. Besides, the key to success in any business is consistency. These challenges are great to help you out at year-end, or when you’ve just had one of those months. But if you’re having one of those months EVERY month, please reach up to your director. They are there to help you and they want to see you be successful <3
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